![]() This ensures that the tracks "Approved in a Mercedes-Benz" can be enjoyed as they are meant to be.Ĭars have become one of the most frequently used music devices nowadays. UMG additionally plans to set up a studio environment in Sindelfingen, Germany, based on its Capitol Studios' Studio C, a major global reference music studio for Dolby Atmos mixing.įor the first time available natively in a non-Apple device, the native integration of Spatial Audio with Dolby Atmos from Apple Music makes music available in Dolby Atmos easily accessible for customers of Mercedes-Benz and Apple Music alike. With this new audio standard, UMG are enabling their recording artists to base their song approval process on how the final mix sounds in a Mercedes-Benz and introduce the seal "Approved in a Mercedes-Benz" as a gold standard of sound. ![]() The new collaboration builds upon the integration of Dolby Atmos immersive audio in the optional Burmester® high-end 4D and 3D sound system offered in Mercedes-Benz vehicles with the latest MBUX generation.Īccording to a recent survey, a more than 76% of car drivers say that having a realistic spatial sound is either "important" or "rather important" to them. Understanding that many musicians and recording artists already base their approval of a new mix of a track on how it sounds when played in a car, Mercedes-Benz, Apple Music and UMG have entered a new era of in-car entertainment by establishing the in-car audio experience as the benchmark for music production and playback quality. Mercedes-Benz has launched a new collaboration with Apple Music and Universal Music Group (UMG) that aims to revolutionise not only how music is created, but also how it's played back and enjoyed in the car – and beyond. ![]() New partnership, unparalleled in the automotive industry, creates perfect harmony between hardware, sound experience, music content and streaming platform for a seamless, immersive in- car audio experience.Gold standard of sound: World's largest music label Universal Music Group officially bases song approval process on sound quality in Mercedes-Benz vehicles: "approved in a Mercedes-Benz".Mercedes-Benz cars become first non-Apple devices to offer Spatial Audio with Dolby Atmos from Apple Music natively in a vehicle. ![]()
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